Eva by Eva Longoria to debut Spring 2010
Eva Longoria Parker, the actress and L’Oreal Paris front woman, has delved deeper into beauty with a signature women’s scent, called Eva by Eva Longoria.
The eau de parfum, which was developed by Falic Fashion Group, is due to launch in the U.S. in spring.
“I have always been somewhat allergic to all perfumes and really wanted to create something that every woman could wear,” said Longoria Parker. “So I decided to create my own fragrance that is light, fresh and unique. I think the scent of a woman is extremely sexy and this scent will prove that.”
Longoria Parker, who stars in the ABC TV show “Desperate Housewives,” was closely involved with the scent’s creation, according to Jerome Falic, chief executive officer of Duty Free Americas, parent company of Hollywood, Fla.-based Falic Fashion Group.
The scent was composed by Takasago and features top notes of citrus, neroli, bergamot tea and aldehydes. The heart of the fragrance includes sheer jasmine, muguet, violet and freesia, and the scent dries down into notes of skin musk, amber and sandalwood. The bottle, intended to resemble a feminine silhouette, was designed by Wilhelm Liden at Paul Meyers & Friends and manufactured by Bormioli Luigi.
Eva by Eva Longoria is Falic Fashion Group’s first celebrity fragrance, and Falic explained the firm had been on the hunt for a celebrity deal when it approached Longoria Parker about a year ago. “She’s got worldwide presence,” said Falic, “so we feel we have a worldwide brand.”
Eva by Eva Longoria is to make its debut in April in more than 1,000 doors in the U.S., including Macy’s, Dillard’s and Bon-Ton. The fragrance will come in a 1.7-oz. version for $45 and a 3.4-oz. version for $58.